Carrier sitting in a diner assigning a driver to Amazon Relay load using an ipad

Freight brokers vs. direct booking: Why choose Amazon Relay

Looking for how to get loads without a broker? As an owner-operator or fleet manager, you can bypass traditional freight brokerage companies with Amazon Relay. Here’s how to access loads for free, and build a stable, predictable business—all at your own pace.

What is freight brokerage?

Typically, a transportation broker is the go-between for carriers and shippers. They take a finder’s fee for each load (usually 13-15%). Many load brokers provide valuable services, like handling paperwork, but their approach can significantly impact a carrier’s earnings and scheduling. For carriers that want to be their own boss and find work fast, Relay helps skip the trucking broker detour to head straight for your destination.

Why Relay is a better alternative to a freight brokerage

On Amazon Relay’s free, self-service portal, there are no brokerage fees eating into your earnings, and Amazon does not allow double brokering. You’re in the driver’s seat.

  • Transparent pricing: No hidden fees or unexpected broker deductions. You can instantly book at all-in, preset rates—and in some cases, you can negotiate or name your price.
  • Swift payments: Say goodbye to 30-60 day waits for payouts from logistics brokers. With Relay, you typically get paid within 7 days.
  • Cutting-edge technology: From real-time load tracking to truck-friendly navigation, our app puts a whole fleet management system in your pocket. You can book and manage loads on the go, including your BOLs and invoicing.

Here’s how it breaks down.

Feature Amazon Relay Traditional load boards/Brokers
Cost Free access Often require paid subscriptions
Load availability

• 15k+ loads during regular periods

• 25k+ loads during peak

• Load board updates every 30 seconds

• Variable load counts

• Often includes outdated/double-posted loads

• Irregular updates

Load booking One-click booking process Multiple calls/emails to verify and book
Load details

• Complete upfront information

• Real-time updates

• Verified accuracy

• Often incomplete details

• May require multiple calls to verify

• Details can be outdated

Payment process Weekly payment for completed loads

• Payment delays common

• Need to verify broker creditworthiness

Search features

• Smart filters

• Saved searches

• AI-powered assistance

• Automated load matching

• Basic search capabilities

• Manual load searching

• Limited automation

Security

• Verified carriers only

• No double brokering

• Identity verification

• Fraud prevention

• Risk of fraudulent postings

• Double brokering concerns

• Must verify broker legitimacy

Load access Performance-based access to loads Requires building relationships with multiple brokers
Support

• Self-service FAQs and courses

• AI chat assistance

• Operations center support

• Varies by broker

• Often limited to business hours

• Dependent on personal relationships

How to get loads without a broker

Every carrier’s journey is unique. That’s why Amazon Relay offers the flexibility to choose how you haul, for free. Here’s how you gain more control over the hauls you choose:

  • Book thousands of nationwide spot loads on demand: Directly access local and over-the-road loads through Amazon’s vast shipping network. Reliable loads are available year-round, including peak season surges and consistent specialized freight (think reefer and intermodal).
  • Secure round-trip contracts: Weeks of roundtrip routes you can plan in advance.
  • Set your own terms: List your load criteria to instantly load match with our Post A Truck feature or participate in contract auctions to bid on lanes.

Relay offers a direct route to success

Whether you’re hauling to support your family, take care of your drivers, or embark on the next leg of your trucking journey, Relay is here to empower your ambitions. Start your application on desktop or our app on iOS or Android. But first, check out Relay’s carrier requirements to make sure hauling for Amazon is the right fit for your business.


Disclaimer: Amazon does not tender loads through any third-party load boards. Any Amazon loads posted on third-party load boards will only be tendered directly to approved and onboarded carriers via the Relay web portal or Relay mobile app. If you are interested in hauling loads for Amazon, sign up and book directly on relay.amazon.com. For more about our efforts against fraud and cargo theft, see our trusthworthy transportation page.

Other Blog Posts and News