This article is based on “Safety in Relay: The role of in-cab technology”, the RelayCon 2025 yard talk by Farukh Rashid from Motive.
In-cab safety technology can not only help carriers reduce accidents, but also operate more efficiently, lower costs, and ultimately build stronger, safer businesses.
What is in-cab safety tech?
In-cab safety tech is much more than just a camera on a windshield. It’s a system of tools working together to help drivers get home safe every day.
- AI dash cams: Dash cameras (front- or dual-facing) that detect unsafe driving behaviors, helping prompt drivers to self‑correct in real time, and record HD video to help coach drivers post-trip.
- Electronic logging devices (ELDs): A device that monitors the drive time and hours of service (HOS) compliance to allow for accurate/automatic recordkeeping, as well as efficient fleet management. ELDs help reduce violations and eliminate the need for traditional paper logs.
- Telematics: Data that is gathered using a combination of GPS technology, sensors, and onboard diagnostics, allowing fleet managers to track a vehicle’s health and location. Telematics can help with route optimization and asset protection to make the most use of your fleet.
- Performance analytics tools: Data visualizations and personalized metrics that help measure a driver’s performance, manage fleets and equipment effectively, and spot safety patterns early.
“Safety tech has been a game changer. We’ve significantly reduced accidents and improved driver behavior across the fleet.”
Why safety tech matters
Real-time safety data helps drivers and carriers identify and correct small issues before they turn into costly problems.
- Fewer accidents: That means safer roads for everyone. Motive, a fleet management and driver safety platform, has seen in-cab safety tech reduce their users’ preventable accidents up to 80%, helping keep drivers safe, trucks on the road, and loads on schedule.
- Reduced premiums and uninsured losses: Collisions are one of the biggest costs for carriers when you add up claims, litigation, and lost equipment. Motive safety tech has helped carriers reduce accident-related costs by up to 63%, based on a recent Motive customer survey. An improved safety reputation also helps carriers negotiate better insurance terms.
- Safer drivers for longer retention: Drivers in a safer environment have a higher tendency to stay with carriers longer. When drivers feel unprotected or blamed, they leave — and replacing them is costly.
- Video evidence for faster claims: Dual-facing dash cams can detect cell phone use, unsafe lane changes, red light and stop sign violations, and more. They also capture video of safety incidents or collisions.
- Standardized practices: In-cab safety tech enables consistent safety programs, which are more predictable and scalable.
- Industry standard: Shippers and brokers are rewarding safer fleets with better loads and rates.
Join a safety-first culture with Relay
Safety tech isn’t just cameras or compliance. It’s a proven way to reduce accidents, strengthen operations, and improve profitability. At the end of the day, safety is about protecting drivers, your business, and the communities you serve.
Relay is creating growth opportunities for reliable and trustworthy carriers.
Learn about Relay’s safety incentives on our discounts page. But first, check if your business meets Relay’s carrier requirements. Then start your Relay application on your desktop or in our app on iOS or Android.
Disclaimer: Amazon does not tender loads through any third-party load boards. Any Amazon loads posted on third-party load boards will only be tendered directly to approved and onboarded carriers via the Relay web portal or Relay mobile app. If you are interested in hauling loads for Amazon, sign up and book directly on relay.amazon.com. For more about our efforts against fraud and cargo theft, see our trustworthy transportation page.
